A process of exploring connections and uncovering pain points to foster alignment and resiliency from discord. A methodology empathetic to the needs of the community you intend to benefit. It aims to build inclusivity, set a measurable course of action, and considers the unintended consequences of every decision throughout the creative process. Whether you're an indie creative working with a small group or aligning an entire community with a range of stakeholders, the impact process helps you achieve your goals, design a better world, and tell more impactful stories while creating meaningful work.
Food desert and access to quality nutrition
Race and gender equality
Diversity, inclusion, and accessibility
Recycling and conservation
Support for artists
Voter registration and participation
Water access and safety
Any reality that is unmet or needs clarity, advocacy, and/or a voice
Good design respects the following four pillars of humanity, and our goal is to create beauty in the world while integrating them into every phase of development.
Protect and restore the natural habitat we share with all life.
Create equitable opportunities for all humans regardless of age, race, sex, orientation, or status.
Respect and celebrate the diversity and uniqueness of shared narratives.
Create resilience and growth in the local, regional, national, and global trade systems.
Explore a problem statement and do discovery around all existing relationships and valid perspectives surrounding this problem. Make sure every voice is heard, make sure you always keep your beneficiary in mind, build diversity and inclusion into your decision-making, avoid unintended consequences, and get collective buy-in to execute your created vision with positive results.
We know how we’ve always done things, but we also know we can’t keep doing what we’ve always done and get new results. The world is changing and our processes need to change to support a new world. Uncover what outputs and metrics are required to build a better system respectful of environment, economy, culture, and society. You can have a positive impact on the world starting right now, with everything you do.
Sustainability isn’t a buzzword anymore, it’s an imperative. We have to begin working more effectively with our natural resources. We need to develop a conservation mindset for our creativity. We can assess our vendor supply chains, assess our material availability, and learn how to build reciprocal systems that benefit people, the planet, and your ability to profit.
We’re used to measuring things like time and money, but what about trust and loyalty? Are you measuring your resource consumption? Can you tell the story of the resources you saved? Have you created jobs or opportunities? How can you measure a change in perspective? Make sure your metrics mean something.
Stories move the world forward and build empathy. Once the impact process is complete, we want to ensure we've documented everything so that we can share it with the world. We want everyone to know what we loved about the process, what succeeded, what failed, what was hard, and the unexpected obstacles we encountered while we created a new world together to foster a culture of positive impact.